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Using VAST to show ExoClick ads

What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a… Continue Reading →

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5G and the future of online advertising

4G was was launched back in 2010 and with it came app stores, video streaming, programmatic auctions and augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their… Continue Reading →

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5 marketing tips for Email Click campaigns

Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of… Continue Reading →

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AVSecure is more than just age verification

Stephen Winyard Chief Marketing Officer AVSecure https://avsecure.com 7 years ago, we became aware that age verification was likely to be imposed on the adult industry in some jurisdictions. Through prior interactions with the industry, we knew that this wasn’t going… Continue Reading →

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Sabina From TrafficStars: How RTB Is Shaping the Future Of Our Industry

RTB as a technology holds a massive potential and we believe it will shape the future of the adult industry. It provides the technology to effectively increase traffic monetisation and to allows DSP’s to buy inventory in real time. In… Continue Reading →

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Emotional and Emphatic Marketing Strategies That Connect Consumers to Brands

For as long as we all can remember, brands have been linked to some of the very emotional moments of our lives. For some, it all started when we discovered that dream Lego, Barbie or Fisher-Price set under the Christmas… Continue Reading →

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DIMOCO MOBILE AVS – accessing the full potential of the untapped German online media market

Our age verification system ensures that buyers of German age-relevant digital content and games are of age. Online, fast and without any media interruption. The German Commission on child and young person’s media protection “Kommission für Jugendmedienschutz (KJM)” has given… Continue Reading →

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VR – The Future of Adult Entertainment final

The article details how virtual reality (VR) entertainment, and adult segment specifically, is becoming the dominant form of entertainment by online search criteria. This is supported by the findings that 30 of the top 50 VR sites are adult, and… Continue Reading →

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When to Hire an Outside Firm to Help Your In-House Team

In the journey of every successful company there are opportunities that present themselves and decisions that need to be made. A new revenue stream presents itself and their eyes light up. Hold on though, this stream is outside of your… Continue Reading →

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Is love worth the risk?

Online businesses that process card-not-present transactions, especially in the dating and entertainment industries are considered more chargeback prompt. This is why they need to take the necessary steps to prevent suspicious activity of their users that can affect not only… Continue Reading →

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2018 is the year of user experience…

With the new restrictions from Google kicking in, it is clear that user experience will be the key to success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures… Continue Reading →

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5 Steps to Launching a Successful Affiliate Marketing Strategy

Affiliate marketing is expected to experience a compound annual growth rate of 10%, making it a $6.8 billion industry by 2020, according to a study Rakuten Affiliate Network commissioned to Forrester Consulting. Affiliate marketing or performance-based marketing continues to be… Continue Reading →

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Affiliate marketing – Building strong relationships

The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network. In this… Continue Reading →

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How affiliate marketing evolved to A.I. technology

As you already know, BitterStrawberry is always keeping an eye on the emerging technologies and the field of AI took over in the last years, even in the affiliate marketing industry. Considering the speed of innovation nowadays, we need to… Continue Reading →

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Good Content Delivery Networks Ensure Faster Sites

You’ve invested hundreds or thousands of hours into perfecting every detail of your website. Agonizing over dozens of decisions about the design flow, code optimization, SEO, payment processing cascade, traffic acquisition, UI/UX and all the other elements of building a… Continue Reading →

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When to Outsource?

The basis of this particular topic is to provide the advantages and more detailed insight to hiring an outside firm rather than having to go through the headaches and drama often found when attempting to hire in house. Furthermore, this… Continue Reading →

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Emotional and Empathic Marketing strategies that connect consumers to brands

About the author: Anastasiia Bilous – CSO at New Media Services with overall IT experience on TOP positions for 10+ years Do you sell a product? Or a service? Actually, you sell none of those. You sell emotions. Insurance companies… Continue Reading →

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5 Myths About Affiliate Marketing You Need To Know

Number One: Mobile Is Dead! After a big drop for the market in 2017, many publishers considered “mobile” to be dead. While it’s true that revenues went down rather hard, small screens are still the future! Why? The answer is… Continue Reading →

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What’s next for affiliate marketing?

Leading innovation takes a lot of brainwork but it involves plenty of heart and gut, too. We, BitterStrawberry have the right mix and this made us the leading mobile advertising network for publishers and advertisers. But to move forward we… Continue Reading →

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Banking on Blogging: How to monetise your lifestyle

There aren’t many jobs in the world that let you do what you want and still make a decent living, which is why blogging is becoming more and more popular. However, it isn’t always as easy as it sounds and… Continue Reading →

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Five Reasons Debt Collection Agencies Work Successfully

Reasons debt collectors get the job done when creditors have no luck If you are selling products or services, you will have experienced the frustration of late or non-payment. Rather than spend further time and money chasing these debtors. Whether… Continue Reading →

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Stop considering online fraud ‘the new normal’

Fraud is an inevitable part of online business and causes massive money loss every year. There are a number of anti-fraud tools on the market, but only those focused on multi-level risk protection and solutions that adapt to new fraud… Continue Reading →

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The Adult Content Renaissance

If you’ll look at Instagram, you may find a lot of people sharing sexually fueled content. Hashtags such as #booty, #feetporn or #lewd (just to name a few) are commonly used and simply show the major craving by people for… Continue Reading →

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Empathetic Marketing – A Strategy That Tugs at the Heartstrings

This article is about how to connect consumers with brands using emotional marketing. Research shows that emotional responses to ads, not the information in the advertisements, have greater influences on whether people buy or not. Emotions push people toward action…. Continue Reading →

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