Tag

advertising

Using VAST to show ExoClick ads

What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a… Continue Reading →

Share this post:

5G and the future of online advertising

4G was was launched back in 2010 and with it came app stores, video streaming, programmatic auctions and augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their… Continue Reading →

Share this post:

2018 is the year of user experience…

With the new restrictions from Google kicking in, it is clear that user experience will be the key to success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures… Continue Reading →

Share this post:

© 2018 The European Summit

Up ↑