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empathetic marketing

Emotional and Emphatic Marketing Strategies That Connect Consumers to Brands

For as long as we all can remember, brands have been linked to some of the very emotional moments of our lives. For some, it all started when we discovered that dream Lego, Barbie or Fisher-Price set under the Christmas… Continue Reading →

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Emotional and Empathic Marketing strategies that connect consumers to brands

About the author: Anastasiia Bilous – CSO at New Media Services with overall IT experience on TOP positions for 10+ years Do you sell a product? Or a service? Actually, you sell none of those. You sell emotions. Insurance companies… Continue Reading →

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Empathetic Marketing – A Strategy That Tugs at the Heartstrings

This article is about how to connect consumers with brands using emotional marketing. Research shows that emotional responses to ads, not the information in the advertisements, have greater influences on whether people buy or not. Emotions push people toward action…. Continue Reading →

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